- Walmart and Pudgy Penguins have deepened their partnership.
- The brand’s toys will appear in 1,100 more of the chain’s stores.
- Earlier, the collection was one of the drivers of trading volume growth in the NFT sector of the Ethereum network.
The Pudgy Penguins project team announced that it will deepen its cooperation with the Walmart retail chain. As part of the agreement, toys based on the NFT collection will appear in the brand’s 1,100 new stores.
The Pudgy Toys line debuted in Walmart locations in September 2023. These are penguin-shaped toys with a variety of accessories. They range in price from $2.99 to $11.97.
The agreement is part of the retailer’s comprehensive strategy to expand its product and service offerings with Web3 solutions. The initiative was originally expected to reach 2,000 stores.
In a press release, the project team noted that the demand for toys among retail customers was quite high. As such, the parties decided to deepen the partnership.
The popularity of Pudgy Penguins
In February 2024, the trading volume on the NFT market on the Ethereum network almost reached the peak from March 2023. According to experts, the main driver was the Pudgy Penguins collection.
Later, tokens from this collection surpassed Bored Ape Yacht Club in terms of minimum value, one of the largest blue chips.
